Group Assignment :
Alleta Adzani
Donaria
Eva Astri Arwina
Marissa Marla Matulandi
Rike Rusliawati
Our biscuits are made contain lots of protein in vegetables, Because It is made from vegetables That nourish the body Such as carrots, spinach, potatoes, celery and others. Biscuit snacks can be an alternative for women WHO want to diet.
Future of our product :
If sold on the market in the future we will create a more Diverse flavors and exporting our products overseas.
Target :
Our product for all ages, Because the biscuit we were safe for consumption Because It contains vitamin.
Marketing Strategy :
We took the name for its product is Organic biscuits. Sales locations we chose the corner stores, Supermarkets. Logo package (color & images) we choose Creating attractive packaging, to quality improvement,
Promotion :
We will promote our products to create compelling ads, banners, make a stand tester at the supermarket / traditional market.
Distribution :
We will distribute our products are channeled to the supermarket, mini market, traditional markets, shops, personal.
Kamis, 28 Juni 2012
DIGITAL MARKETING
A. Definition Digital Marketing
Digital Marketing can be said to form an electronic signal such as marketing through the Internet, digital display and digital media. I think the above definition is still not complete, because it only defines the medium only and does not define the characteristics of digital marketing itself. Besides the definition of the foremost digital marketing is marketing that uses digital distribution to reach consumers that are relevant and personal.
B. The concept of Digital Marketing is a marketing concept that focuses on the development of the Internet or digital marketing with the development of three categories, namely:
1. Content marketing
2. Search engine marketing
3. Social media strategly
The main benefit is felt after the company running the concept of Digital Marketing is able to achieve a better target market, increase sales and digital branding to build a more cost efficient. Since we are required to master well the concept of digital marketing.
C. Great Success
One way to find the key to success is to learn digital marketing case study of successful digital marketing. The key to successful digital marketing can also be divided into two major parts. The first part is good planning, and the second is the excellent execution process. Marketers must have a deep understanding when creating a digital marketing plan. Digital marketing plan not only contains the channel to be used, the message delivered. Digital marketing plan should be prepared based on the information industry landscape, industry and technology trends, customer behavior and buying process. This information will help marketers to identify problems that are considered important by consumers, determine the necessary digital marketing tools, making creative solutions to meet those needs. Digital marketing execution process also must be excellent, as good without the implementation of the plan will not result in something good eventually.
D. Did not get great success
In addition to the many companies that have demonstrated success with digital marketing and learn the concept of digital marketing. But there are still some companies that have achieved success in marketing the use of digital marketing. Company possible in the digital marketing marketing does not reach the maximum level and only in a very minimum level.
E. What Factors
Success: a. Humanist
b. Anthropology
c. Always think positive
d. and do not easily give up
Failure: a. Do not be pessimistic
b. Prepare a marketing team who are competent in the field of digital marketing
c. Must be able to set the time
Digital Marketing can be said to form an electronic signal such as marketing through the Internet, digital display and digital media. I think the above definition is still not complete, because it only defines the medium only and does not define the characteristics of digital marketing itself. Besides the definition of the foremost digital marketing is marketing that uses digital distribution to reach consumers that are relevant and personal.
B. The concept of Digital Marketing is a marketing concept that focuses on the development of the Internet or digital marketing with the development of three categories, namely:
1. Content marketing
2. Search engine marketing
3. Social media strategly
The main benefit is felt after the company running the concept of Digital Marketing is able to achieve a better target market, increase sales and digital branding to build a more cost efficient. Since we are required to master well the concept of digital marketing.
C. Great Success
One way to find the key to success is to learn digital marketing case study of successful digital marketing. The key to successful digital marketing can also be divided into two major parts. The first part is good planning, and the second is the excellent execution process. Marketers must have a deep understanding when creating a digital marketing plan. Digital marketing plan not only contains the channel to be used, the message delivered. Digital marketing plan should be prepared based on the information industry landscape, industry and technology trends, customer behavior and buying process. This information will help marketers to identify problems that are considered important by consumers, determine the necessary digital marketing tools, making creative solutions to meet those needs. Digital marketing execution process also must be excellent, as good without the implementation of the plan will not result in something good eventually.
D. Did not get great success
In addition to the many companies that have demonstrated success with digital marketing and learn the concept of digital marketing. But there are still some companies that have achieved success in marketing the use of digital marketing. Company possible in the digital marketing marketing does not reach the maximum level and only in a very minimum level.
E. What Factors
Success: a. Humanist
b. Anthropology
c. Always think positive
d. and do not easily give up
Failure: a. Do not be pessimistic
b. Prepare a marketing team who are competent in the field of digital marketing
c. Must be able to set the time
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